Professional Experience 10+ YEARS
PrepRoom
Apr 2025 - PresentCo-founder &
Creative Director / Seattle, WA
Leading product vision and design strategy for an AI-powered EdTech startup.
- Defined the end-to-end product roadmap and go-to-market strategy, successfully acquiring the first 100+ users within one month of MVP launch.
- Orchestrated the brand identity and UX architecture for core AI features, including resume screening and interactive coding environments.
Wongdoody
Mar 2022 - Apr 2024UX Lead /
Seattle, WA
Led multidisciplinary teams to deliver enterprise-grade digital transformation.
- Nissan & Infiniti (Consumer Portal): Directed the end-to-end UX strategy for the "MyNissan" Connected Ownership Ecosystem, harmonizing the experience across EV and ICE ownership journeys.
- Verizon (Enterprise Workflow): Led the design of "Catalyst," an internal promotion management platform. Spearheaded workflow digitization strategies that streamlined complex approvals for finance and marketing teams.
- Leadership: Mentored multidisciplinary design teams (up to 6 designers) and drove the adoption of a scalable Design System that significantly accelerated prototyping velocity and ensured brand consistency.
Wongdoody
Mar 2019 - Mar 2022Senior CX
Designer / Seattle, WA
- Starbucks (Data Intelligence): Spearheaded the UX for "EDAP," an internal data lake platform. Transformed fragmented technical resources into a centralized Data Marketplace, unifying intelligence for a global workforce.
- T-Mobile & CitiBank (Fintech): Conducted user research and interaction design for complex legacy system migrations, optimizing information architecture to enhance usability and streamline critical workflows.
- RI.gov (Public Sector): Led the redesign of a state-wide public portal, modernizing the information architecture to improve accessibility and streamline citizen service workflows.
Velocidi
Jan 2017 - Aug 2018UX/UI Developer
/ New York, NY
- Bridged the gap between design and engineering by building data-driven analytics products for enterprise CRM solutions.
- Reduced development time by 20% through the implementation of a unified UI component library, ensuring 95% consistency across 5+ platforms.
Freelance & Agency
Aug 2013 - Dec 2016UX/UI Designer
/ New York, NY
- Delivered web and mobile solutions for high-profile clients including VMware, IPG, and the American Kennel Club.
- Leveraged usability testing insights to iterate on designs, boosting user engagement metrics by an average of 15%.
Select Clients
NISSAN
INFINITI
Starbucks
Verizon
Citi
T-Mobile
Chevron
RI.gov
Education
New York University (NYU)
2011 - 2013MPS, Interactive Telecommunications Program (ITP)
Savannah College of Art and Design (SCAD)
2007 - 2010MA, Advertising Design