Professional Experience 10+ YEARS

PrepRoom

Apr 2025 - Present
Co-founder & Creative Director / Seattle, WA

Leading product vision and design strategy for an AI-powered EdTech startup.

  • Defined the end-to-end product roadmap and go-to-market strategy, successfully acquiring the first 100+ users within one month of MVP launch.
  • Orchestrated the brand identity and UX architecture for core AI features, including resume screening and interactive coding environments.

Wongdoody

Mar 2022 - Apr 2024
UX Lead / Seattle, WA

Led multidisciplinary teams to deliver enterprise-grade digital transformation.

  • Nissan & Infiniti (Consumer Portal): Directed the end-to-end UX strategy for the "MyNissan" Connected Ownership Ecosystem, harmonizing the experience across EV and ICE ownership journeys.
  • Verizon (Enterprise Workflow): Led the design of "Catalyst," an internal promotion management platform. Spearheaded workflow digitization strategies that streamlined complex approvals for finance and marketing teams.
  • Leadership: Mentored multidisciplinary design teams (up to 6 designers) and drove the adoption of a scalable Design System that significantly accelerated prototyping velocity and ensured brand consistency.

Wongdoody

Mar 2019 - Mar 2022
Senior CX Designer / Seattle, WA
  • Starbucks (Data Intelligence): Spearheaded the UX for "EDAP," an internal data lake platform. Transformed fragmented technical resources into a centralized Data Marketplace, unifying intelligence for a global workforce.
  • T-Mobile & CitiBank (Fintech): Conducted user research and interaction design for complex legacy system migrations, optimizing information architecture to enhance usability and streamline critical workflows.
  • RI.gov (Public Sector): Led the redesign of a state-wide public portal, modernizing the information architecture to improve accessibility and streamline citizen service workflows.

Velocidi

Jan 2017 - Aug 2018
UX/UI Developer / New York, NY
  • Bridged the gap between design and engineering by building data-driven analytics products for enterprise CRM solutions.
  • Reduced development time by 20% through the implementation of a unified UI component library, ensuring 95% consistency across 5+ platforms.

Freelance & Agency

Aug 2013 - Dec 2016
UX/UI Designer / New York, NY
  • Delivered web and mobile solutions for high-profile clients including VMware, IPG, and the American Kennel Club.
  • Leveraged usability testing insights to iterate on designs, boosting user engagement metrics by an average of 15%.

Select Clients

NISSAN
INFINITI
Starbucks
Verizon
Citi
T-Mobile
Chevron
RI.gov

Education

New York University (NYU)

2011 - 2013

MPS, Interactive Telecommunications Program (ITP)

Savannah College of Art and Design (SCAD)

2007 - 2010

MA, Advertising Design